Andrew Craston





Advertising copy
Cross-cultural communication
If you're looking for a more effective and economical way of producing English advertising copy from a German-speaking country, you've reached the right site. As an English copywriter with over 30 years of job experience in Germany, Andrew Craston knows how to avoid the pitfalls of cross-cultural communication and remove the "cultural filter" from advertising copy.

Effective English copy
Language is a means of communicating content or a specific message. But if the content is inappropriate or the message wrong, even the best-written copy will be ineffective. Experience shows that cross-cultural communication frequently lacks a suitable, internationally oriented concept. Which is why Andrew Craston offers customised copy & concept packages.

Are you sure your content is coming across? If not, just get in touch.




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