Andrew Craston
		Advertising copy
		Press releases		Clear content Since English press releases are often targeted at non-native speakers, the content has to be communicated in a clear and readily understandable manner. This is particularly true of press releases for technically complex products or services. Clarity in language, content and structure is a prerequisite for successful PR work. Another is that a text reads well. Good writing Today's information overkill means that press releases will be binned if they don't make an instant impact. The art of good writing is to communicate technically complex subject matter in such a way that the reader not only understands but also enjoys what he is reading. Andrew Craston can call on skills finely honed in many years of writing press releases for international companies from a wide range of industries. When will your corporate communications start profiting from this experience?
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